The Immersive Experience
Bring your innovation to life at Security & Policing 2027. JSaRC and ADS invite industry and academia to collaborate on the centrepiece of the UK flagship security event, at Farnborough International Exhibition & Conference Centre from 16-18 March 2027.
Status
Applications now open
The 2027 application window is open to industry and academia across security, policing, resilience, cyber, border, technology and CNI sectors.
Key dates
Application window
- Opens: August 2026
- Closes: 23:59, 18 September 2026
- Event: 16-18 March 2027, Farnborough
How to submit
Complete the online form
All applications are made through our online application form. It takes around 10 minutes and you can attach links to case studies, images and video.
Open the application formWhat is the Immersive Experience
A live, walk-through scenario where innovation meets operations.
Built each year by JSaRC and ADS, it takes visitors inside a realistic operational environment and shows how innovative technology tackles modern security challenges, in the moment and alongside the people who use it.
- Story-driven journey with live demonstrations
- Digital effects and realistic operational sets
- Supplier technology shown next to its end users
- The centrepiece of Security & Policing
Watch · City Watch — Immersive Experience 2025
Why take part
A launchpad for new opportunities and partnerships.
Previous participants AVRT and Vizgard called the experience "phenomenal" and "a launchpad for new opportunities and partnerships." Over 90% of delegates rated the 2025 Immersive "excellent" for engagement and relevance.
Reach global buyers
Showcase your products to buyers from the UK and across the world in a single, high-trust setting.
Prove capability in context
Demonstrate your innovation in a realistic operational scenario alongside the customers who use it.
Engage senior leaders
Meet UK ministers, senior officials, international governments, industry leaders and potential partners.
Build your brand
Position your organisation at the heart of one of the biggest UK security shows.
Recognition
The 2025 Immersive installation won the Prolific North Creative Award for Creative Technology and was described as "an excellent example of innovation in action" by Chief Constable Gavin Stephens, Chair of the National Police Chiefs' Council.
In their words
Hear from 2026 exhibitors.
Clips from the industry partners who took part in the 2026 Immersive Experience, talking about the impact it had on their business, brand and pipeline.
2027 strategic themes
Where we want to see innovation.
All proposals should support the 2027 theme, Securing the Nation — Strengthening the Economy, and align to the UK National Security Strategy 2025 and Resilience Action Plan 2025. We are especially keen to hear from UK SMEs with products that look impressive and can be demonstrated interactively.
Public safety & policing
Technology that reduces harm and supports modern policing.
National resilience & critical systems
Protection against hostile cyber, physical and hybrid threats.
Secure, intelligence-led borders
Capabilities for efficient and secure border operations.
Sovereign capability & prosperity
Strengthening UK resilience, sovereignty and growth.
Cross-cutting
Not sure you fit above? We are also interested in these areas.
Virtual drop-in session
Join our information session
An open Microsoft Teams call for any organisation thinking of applying. Hear how the Immersive Experience is built, what we are looking for in 2027, and ask the JSaRC and ADS team your questions.
Friday 4 September 2026
10:00 - 11:00 (UK) · Microsoft Teams
Meeting ID 325 458 714 806 228 · Passcode rA6HF2dq
Selection criteria
How applications are reviewed.
Applications are reviewed by JSaRC, ADS and relevant government stakeholders. Preference is given to proposals that demonstrate innovation, deliverability, operational relevance and the ability to contribute to a compelling visitor experience.
Alignment to strategic themes
How closely the product maps to the 2027 themes.
Operational relevance and impact
Evidence the capability addresses a real security challenge and delivers practical benefits.
Innovation and distinctiveness
The novelty, quality and future potential of the capability.
Demonstrability
How the capability can be presented safely and engagingly in a live scenario.
Evidence and credibility
Case studies, evaluations, user feedback, operational outcomes and accreditations.
If you are selected
What we ask, what you get.
What we ask of participants
- A dedicated point of contact for JSaRC, ADS and our production partner.
- Time and support for installation, coordination and delivery.
- Costs of participation, equipment transport and attendance.
- An exhibition stand at Security & Policing 2027.
What you get in return
- Ministerial visibility We push for Immersive suppliers on visit agendas.
- Upgraded stand package Immersive branded stand collateral to boost your visibility at the show.
- Stand promotion Shared with every visitor who completes the experience.
- Campaign presence Featured across all Immersive communications.
- Website feature A dedicated slot on the JSaRC site.
- Blog coverage Shared on JSaRC and Security & Policing channels.
- Filming slot Promote your product on our channels after the show.
- Closer access To government, buyers and senior decision makers.
How to apply
Submit your application
Applications are made through our online form. Include clear evidence of innovation and impact, such as case studies, independent evaluations or deployment outcomes, and add links to images and video where possible.
Apply now